The path
No formal education. No degree. I left school early and joined the French army at 18. Infantry. Nine years, multiple deployments. That's where I learned discipline, systems thinking, and how to function under pressure.
When I left the military, I studied on my own to get construction qualifications. Spent five years running a construction company, leading teams on job sites. Good work, but I knew I wanted something different.
So I started a dropshipping business. It took off fast, then crumbled just as fast. Spent two years after that experimenting with everything. One of those experiments was an eucalyptus bedsheet brand. Amazing product. Customers loved it. But the unit economics were impossible, so I had to let it go.
Through all of that, I was doing the marketing myself. Writing the copy, running the ads, building the funnels. An agency noticed and reached out. That's how the consulting career started.